In 1951, as the Cold War was intensifying, the CIA decided to see how Voice of America radio broadcasts into Eastern Europe compared with Soviet efforts. In a remarkably candid document, the Agency critically assessed the similarities and differences between U.S. and Soviet propaganda.
Today, VOA claims that it was founded during the Second World War to provide “Unbiased and accurate information.” The CIA officers assessing VOA in 1951, though, saw the service as essentially similar to Soviet propaganda, going so far as saying that most Americans would be surprised by the similarities between the two.
The document proposes that similarities could be the result of opposing countries imitating the propaganda put out by their rivals, and even posits the existence of an “international propagandists culture” that tended to produce similar techniques
The document includes a list of 33 main similarities between Soviet and American propaganda, including the “impression of objectivity,” “avoiding obvious lying on tangible facts,” blurring distinctions within enemy camp,” and “not dignifying opponent’s position by quoting it.”
However, it was in identifying where the two styles differed that the Agency saw the most strategic value.
Some of the differences that the CIA identified included “Soviet Conflict-Mindedness” …
which was directly opposed to “Greater American Fact-Mindedness”